Working Together: Travel Bloggers + PRs, Tourist Boards and Travel Companies
On the final afternoon of our conference in Manchester, we will be discussing in great detail how travel bloggers can work with PRs, Tourist Boards and Travel Companies.
We'll be kicking off the afternoon with @Drubryan who will be giving a talk on the PR perspective as well as delivering the results of the @goshpr survey on this overall topic.
So we need two things from you lovely people . . .
Survey
Head over to the Gosh PR website and fill out the survey that is relevant to you.
Questions For The Panel Discussion
As a blogger, do you know how to approach PRs, Tourist Boards and Travel Companies? Do you know the value you can provide as a blogger? How can you show you can offer great Return on Investment? Do you feel you are undervalued as a blogger . . . and what would you like to change?
- DRU BRYAN Gosh PR (Moderator)
- KEITH JENKINS Velvet Escape
- KAREN BRYAN Europe a la Carte
- MELVIN BOECHER Travel Dudes
- KASH BHATTACHARYA Budget Traveller
- MATT PRESTON Travel With A Mate
Doesn't matter if you are attending the conference in Manchester or not, we want as much input from the community as possible.
So please leave your comments here.
Tags: bloggers, boards, companies, gosh, pr, together, tourist, travel, working
Views: 112
Replies to This Discussion
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Permalink Reply by Heather Cowper on -
I'd like to know from any PRs, how they decide to work with a particular blogger and some guidelines on what is feasible to expect in return e.g. hotel stays, press trips and the financial limitations they work within
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Permalink Reply by Butterflyist on -
As a travel writer/journalist as well as a travel blogger, and knowing how the industry works within the media, I'm very much looking forward to this discussion.
As journalists and PRs know - many press features are often guilty of highly singing the praises of companies/destinations when the reality is far different.
This is either because the magazine itself only wants a 'positive slant' (I've tried to honestly review holidays/hotels etc only to have the editor say the article needs to be more upbeat, even though the product/package/hotel was crap!), or because the tour operator is investing in advertising as well as getting the editorial, or because the journalist feels guilty of saying bad things when the hosts were so nice, or when they've been plied with so much champagne/dinner/luxury etc.
However, with blogging - I like to think this is different. The blogger doesn't have anyone to answer to, and can choose to be independent. Does this make PRs slightly cautious of working with bloggers, over the media?!
At the same time, I wonder if the MORE bloggers do work with tourist boards, PRs and so, maybe then the same selectiveness of honesty will start to appear. Particularly if bloggers are getting lots of freebies and want to keep them coming - there's nothing quite like a scathing review to stop this happening!
So I'm wondering how bloggers, PRs and tourist boards will be expecting to manage this?
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Permalink Reply by Shalu Sharma on -
I am actually new to this. I just recently started about travels in India. I would love to know more about working with PRs, boards and travel companies.
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Permalink Reply by Monica stott on -
Hi Shalu,
There are going to be talks at the next TBU conference about how travel bloggers can work with travel PRs and other companies. If you can't make it to the conference you can follow the talks on Twitter using the hashtag #TBUPOR.
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Permalink Reply by Shalu Sharma on
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Sure, I would be interested. Either me or my husband might be able to attend. Whereabouts is the conference taking place.
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