Ok, you got the memo: countless blog posts and social media experts are out there advocating numerous things – Be entertaining! Be responsive! Optimize your content for search engines! These are all good tenets, but when it comes down to it, how are you supposed to run your small business, and tend to all of this stuff?

Sometimes, the question overwhelms me just in thinking about it, so I thought I’d provide some practical social media marketing tips to streamline your efforts, and alleviate the strain of continuously putting out new content.

It doesn’t always have to be perfect

The breathtaking velocity at which information scuttles around these days has led to people lowering their demand for perfection where it’s impractical. Case in point: the wildly popular Flip video camera. This little gadget does one thing – it records videos, and lets you upload them. It doesn’t let you edit, it doesn’t take still pics; some models don’t even let you zoom in and out. Yet the Flip has scooped up almost a 20% chunk of the oligarchic camcorder market because it was good enough for most people’s needs – they didn’t want to spend $400, mess around with 65 buttons, or worry about installing proprietary video editing application suites.