The online world is crowded and noisy and can change overnight. Marketers must adapt. This has meant the decline of the ‘expert’ and the rise of the ‘explorer’.

This session will examine social media fundamentals that have proven themselves to be constant and tactics that are getting attention today but may be gone tomorrow.

Campaigns and community building will be discussed and how bloggers fit into the mix. Marketers face a challenging economy and high expectations from management. Find the gain in social media.

This session is designed for the travel industry, pr & any other corporate delegates.

In this session, attendees will learn:

• How to be a social media explorer.
• The constants of social media success
• Campaigns and community-building and how each works.
• The role of bloggers in the mix.

How To Break Through the Social Media Noise, will take place at our TBU Umbria Conference in Umbria, Italy, on Saturday 21st April 2012.

Keith Jenkins

• Twitter: @VelvetEscape
• Website: Velvet Escape
• Facebook Page: Velvet Escape

Janice Waugh

• Twitter: @SoloTraveler
• Website: Solo Traveler Blog
• Facebook Page: Solo Travel Society

Advanced registration tickets are still available, act fast and buy yours today!