We live in a world where a 13-year-old fashion lover can land on the cover of international magazines, where a hobby photographer can suddenly find himself shooting for Vogue or a penniless backpacker be invited out on trips around the globe - all for one reason: they blog. Blogging is no longer just a simple hobby to many. More and more people use it as a tool to kick-start the career of their dreams, to take a passion and turn it into a lucrative profession.

But what's the key to making it this far? Can someone learn to become a professional blogger?

Katja Hentschel talks about how blogging has paved her way from psychology student to internationally successful photographer and journalist. She shares insightful information on how to collaborate with industry professionals, the importance of business strategy and image.

In this session, attendees will learn:

• To be prepared:
• • Blog what you love and be your own worst critic
  • Learn from other blogs - what makes them successful?
  • Find your niche - don't just copy, find something that stands out, that will uniquely be linked to your name.

   

   

• Be strategic:
• • Set yourself a goal - the Travelettes goal: globally become the number one professional in young female travel
  • good layout -- > good content --> social media --> readers --> press --> monetizing --> expansion

   

   

• Be professional:
• • treat your blog as your business from the start: logo, media kit, business cards
  • focus on what you do best and outsource the rest - photos/blog design/logo, etc

   

   

• Key factors:
• • consistency
  • quality
  • novelty
  • personality (!!!)

   

   

• Be image-consciousness:
• • understand what you stand for (brands want to work with you, because your voice is real)

   

   

• Be present:
• • comment on other blogs
  • connect through twitter
  • go to conferences and meet ups

   

   

• . . . and much much more!

How To Build A Business Out Of Your Blog, will take place at our TBU Umbria Conference in Umbria, Italy, on Sunday 22nd April 2012.

Katja Hentschel

• Twitter: @travelettes
• Website: travelettes
• Facebook Page: travelettes

There will be 2 sessions of How To Build A Business Out Of Your Blog, which will be suitable for:

• Beginners
• Intermediates

Advanced registration tickets are still available, act fast and buy yours today!