Working with travel bloggers is difficult because of the lack of professional organizations, standardized measuring tools, and other factors that leave the industry with more questions than answers.

This session is designed for the travel industry, pr & any other corporate delegates.

In this session, attendees will learn:

• what's it like to be a travel blogger
• key metrics (that can't be gamed) you should using
• how to pitch bloggers effectively
• group trips vs individual trips vs other tactics (giveaways, advertorial, advertising,etc.)
• communications and follow-up recommendations

How To Pick The Right Travel Bloggers, will take place at our TBU Umbria Conference in Umbria, Italy, on Saturday 21st April 2012.

Andy Hayes

• Twitter: @andrewghayes
• Website: andyhayes.com

Andy's other "How To..." Talks At TBU Umbria

• Succeed At Email Marketing (Beginner)
• Use Affiliate Marketing Like A Pro (Intermediate)
• How To Pick The Right Travel Bloggers (Travel Industry, PR + Industry Delegates Only)

Advanced registration tickets are still available, act fast and buy yours today!