Storytelling isn't just for novelists and aspiring Hollywood scriptwriters. It's at the heart of effective communication, and for getting readers to invest their time in your work. It's a tool with thousands of years of testing behind it, and it's optimised for the human brain.

Want your readers to *care*? Tell them a story.

In this session, attendees will learn:

• why stories aren't just confined to fiction and "make-believe"...
• the shape of the most popular forms of travel story...
• why personal branding benefits from having a compelling narrative...
• why good storytelling is a skill, not a talent...
• and how good stories will build an audience that will follow you to the ends of the earth.

How To Tell Great Stories On Your Blog, will take place at our TBU Umbria Conference in Umbria, Italy, on Sunday 22nd April 2012.

Mike Sowden

• Twitter: @mikeachim
• Website: Fevered Mutterings
• Facebook: Fevered Mutterings

This talk at TBU Umbria will be aimed at the following levels...

• Beginner
• Intermediate

Advanced registration tickets are still available, act fast and buy yours today!